In the UK, there are a couple of well known insurance companies with catchy ‘theme tunes’ (or ‘jingles’ if you use Americanised English) as part of their adverts.
One is called ‘Go Compare’ with a caricatured opera singer singing ‘Go Compare, Go Compare…!’ Some might find it a little annoying, but it certainly sticks in the mind, and as far as advertising is concerned, I suppose that’s the point – to be memorable, and to ‘stick’.
Another cute advert that you might be aware of is one with animated / toy Meerkats that deliver the lines. Their slogan lets us know that it’s not ‘Compare the Meerkat’ but ‘Compare the Market dot com’ in an Eastern European accent. Almost everyone over here will know these characters because they’ve become so memorable. I even know that the original Compare the Market meerkat is called Sergei! Another is Oleg, the baby meerkat. They offer discounts, cinema vouchers and added extras as part of their low cost insurance. Let me just say that I’m not sponsored by anyone, but it just proves my point that these things can be catchy and stick with us.
Our culture teaches us to compare:
So what does that have to do with anything, and with self care in the pandemic in particular? I’m sure I’m not alone in thinking that our culture, particularly western culture or cultures that use a lot of advertising and / or social media encourage us to compare our lives with others or with a ‘dream like’ life.
We are prompted to compare our skin with the skin of airbrushed models so that we will buy that next beauty product that will make us more like the ‘ideal’. We are compelled to compare our bodies, our lifestyles, our health and fitness, our belongings with other people’s and to fill up that ‘lack’ in our lives by buying that next product or paying money to make our lives better in some way.
Sometimes we are prompted to compare our lives with those who are poor or suffering in some way so that we will realise just how much we have, how much they need, and give towards fulfilling the need of others through charitable acts. Such comparison can be good, when we are giving towards causes that are just and fair and above board and that actually do help other people. While comparison can be ‘the thief of joy’, it can also be a humbling force that causes us to be more grateful and to give to other people out of love, duty or kindness, and in that case it can help us to live more thankful and giving lives.
Aside from the world of advertising, social media also can be a source of comparison with our peers. This can prompt a variety of reactions within us if we are part of those worlds. I imagine that people who constantly scroll through social media may do so to keep in touch with others, but they may also find ways to celebrate their friends blessings and achievements. However, as the news stories often highlight, there is a darker side to this psychologically. I’ve read quotes that say that the pictures other people share of their lives are often the ‘highlight reels’ of what is going on with them. We may never know that, but what we do know is that studies show that constant comparison can have a detrimental effect on our mental health and wellbeing.
Is this something you need to think about in the pandemic when issues such as loneliness, poor health, illness and low self esteem may be more at the fore than usual? Do you need to take a step back?
Of course we don’t need to be part of the worlds of social media to experience the comparison trap. We might experience it through the updates of a friend through text, email, letter or face to face. Even though we are separated by the pandemic restrictions, we are in many ways more ‘connected’ than ever. We need to forge out mutually healthy and beneficial connections, but this is not always the case when people are part of worlds when they gain insight into the lives of people they are not necessarily close to.
It is good when we face comparison to take a step back and be grateful for what we have, for our own lives, and to seek to be inspired. Comparison isn’t necessarily a bad thing, it’s what we do with it that matters and how we process our thoughts, emotions and reactions.
There is a verse in the Bible that says: “Rejoice with those who rejoice, mourn with those who mourn”. What a verse to hold to in 2020 and going forwards, with so many ups and downs and contrasts! Christianity prompts us to lift our eyes away from ourselves to Jesus Christ and to love and serve Him and other people.
If you are struggling with the comparison trap, know that you are human, everyone experiences it to some extent, and don’t beat yourself up for it. Perhaps you need to take a step back, work on a change of attitude, or think about whether something is ‘triggering you’.
I don’t experience much of this on Word Press blogging. Actually, until recently I have enjoyed the variety of things coming up in my news feed on the bloggosphere. Unfortunately, however, I felt the need to unfollow someone whose blog I enjoyed reading because of the contrast that wasn’t good for my mental health – something good is happening in their life and while I don’t personally know them, I am pleased for them from a distance. But at the same time, it feels like they are sharing a lot about this good thing and it is in a way a stumbling block for me, and so to protect my mental health I’ve had to consider not seeing those posts so much. I can choose to go to their blog and read it when I like, but I’ve also chosen not to have those posts randomly pop up in my feed when I’m not mentally ready to see them, because the contrasts are difficult for me. That’s ok. We all need to consider each other, but sometimes we’re not so good at doing that, so we learn as we grow.
I try to write posts that will encourage all of you, but please do let me know if there is anything that you find challenging or want me to consider in how I can better support you through my writing.
In the meantime, remember that your life is unique, beautiful, one of a kind and incomparable. As you live it, seek to uplift other people and don’t let your successes cause anyone else to stumble as far as you are able or it is in your power to do so.
Your life is precious. Live it well. Today. Be blessed. x